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Achieving business strategy alignment between the CFO and the CMO
The results from The Fournaise Marketing Group 2011 Global Marketing Effectiveness Program Survey that found that 73% of CEOs think marketers lack business credibility because of a lack of business...
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10 ways to maximise your ROA (Return On Agency)
This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With all the emphasis placed on marketing ROI,...
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